GSC 博客 2016-2020:Mobile-First / AMP / 新 Search Console / COVID 时代

5 年约 302 篇英文文章(约 227 篇中文翻译)。核心主题:AMP 起源 + 扩展、Mobile-First Indexing(移动端优先索引)长征(2016-2020)、Search Console 重建(2018)、HTTPS 强制(2017 Chrome 标 "Not Secure")、evergreen Googlebot(2019)、Rich Cards / Results 体系化、COVID 应急。文风:John Mueller 全面接管 + Martin Splitt 起步 JS SEO 战场 + Daniel Waisberg 接手 Search Console 公告。Matt Cutts 已经离开。

说明:博客标题保留英文(它们是引用标识符),中文括号注解说明含义。

2016 — AMP + Penguin 并入 core + Mobile-First 公告(47 篇)

3 大事件:

2016-08 AMP 进入 Google 搜索移动端轮播(AMP 时代正式开启)
2016-09 Penguin part of core algorithm(企鹅算法成为核心算法的一部分,实时)
2016-11 Mobile-First Indexing(移动端优先索引)概念首次公开(2018 起 rollout,2020 完成)

关键文章

2016-01:AMP 早期教育 + Webmasters 网站新样
2016-03:Continuing to make the web more mobile friendly(继续让网页更移动端友好)
2016-03:Updating the smartphone user-agent of Googlebot(更新 Googlebot 的智能手机 user-agent)
2016-05:Mobile friendly testing tool retirement(移动端友好测试工具退役,转去 PageSpeed Insights)
2016-05:Introducing Rich Cards(引入 Rich Cards,富信息卡,rich snippets 升级版,后改名 Rich Results)
2016-08:AMP your content - A Preview of AMP'ed results in Search(AMP 化你的内容 - 搜索里 AMP 化结果的预览,AMP 强推)
2016-09:Penguin is now part of our core algorithm(企鹅算法现在是核心算法一部分,2016-09-23)
2016-09:Showcase your site's reviews in Search(在搜索里展示站点评价)
2016-10:AMP testing improvements(AMP 测试改进)
2016-11:Mobile-first indexing(移动端优先索引,2016-11-04)— 概念公告 + 站长准备
2016-11:Here's to more HTTPS on the web!(为网上更多 HTTPS 喝彩!)
2016-11:Building Indexable Progressive Web Apps(构建可索引的渐进式 Web 应用,PWA + SEO 早期讨论)
2016-12:Editor's Choice column in Google News(Google 新闻的"编辑精选"专栏)

2017 — 招聘 SD + HTTPS "Not Secure" 警告(42 篇)

重大事件:

2017-06 Job posting 结构化数据推出(Jobs on Search,改变了招聘平台 SEO 格局,见 Google Search Central Case Studies 全集(13 个 + landing) 里 5 个招聘案例)
2017-07 Chrome 62 起 HTTP 表单输入 = "Not Secure" 警告(HTTPS 强推第二波)

关键文章

2017-01:Mobile-Friendly Test API(移动端友好测试 API)
2017-01:Protect your site from user generated spam(保护站点不被用户生成的垃圾内容污染)
2017-01:What Crawl Budget Means for Googlebot(Crawl Budget 抓取预算对 Googlebot 意味着什么,完整解释)
2017-04:How we fought webspam(我们如何对抗网页垃圾内容,年度 Webspam Report 系列)
2017-04:Similar items: Rich products feature on Google Images(相似商品:Google 图片的富商品功能)
2017-06:Better Snippets for your Users(给用户更好的摘要,snippet 控制改进)
2017-06:Connect to job seekers with Google Search(用 Google 搜索连接求职者,JobPosting 结构化数据推出)
2017-07:Next steps toward more connection security(更多连接安全的下一步)
2017-08:The new Search Console: a sneak peek at two experimental features(新 Search Console 预告:两个实验性功能)
2017-08:Badges on Image Search help users find what they really want(图片搜索徽章帮用户找到真正想要的)
2017-09:How to move from m-dot URLs to responsive site(如何从 m-dot URL 迁到响应式站点)
2017-12:A revamped SEO Starter Guide(改头换面的 SEO 入门指南)
2017-12:Getting your site ready for mobile-first indexing(让站点为移动端优先索引做好准备)
2017-12:Introducing Rich Results and the Rich Results Testing Tool(引入 Rich Results 和测试工具,Rich Cards → Rich Results 改名)
2017-12:#NoHacked 3.0 系列(被黑 + 修复 4 篇)
2017-12:Webmaster Video Series(站长视频系列,新)

2018 — Search Console 重建 + Mobile-First 正式 rollout(46 篇)

核心事件:2018-03-26 Mobile-First Indexing rollout 启动(逐站迁移开始)+ 2018-08 新 Search Console 出 beta。

关键文章

2018-01:Real-world data in PageSpeed Insights(PageSpeed Insights 里的真实数据,field data 现场数据起源)
2018-01:Using page speed in mobile search ranking(在移动端搜索排名里用页面速度,speed 进 mobile ranking)
2018-02:A secure web is here to stay(安全网络是大势所趋,HTTPS 全力推)
2018-02:How listening to our users helped us build a better Search Console(听用户意见帮我们建更好的 Search Console)
2018-03:Rolling out mobile-first indexing(开始推出移动端优先索引,rollout 启动!)
2018-04:We updated our job posting guidelines(我们更新了招聘信息指南)
2018-06:Introducing the Indexing API for job posting URLs(引入招聘 URL 的索引 API)
2018-06:New URL inspection tool and more in Search Console(Search Console 新 URL inspection 工具及其他,大里程碑)
2018-07:A big step for Chrome security: HTTP pages now show "not protected"(Chrome 安全大步:HTTP 页面现在显 "not protected" 不受保护,Chrome 68)
2018-08:The new Search Console is graduating out of Beta(新 Search Console 从 Beta 毕业)
2018-10:Introducing reCAPTCHA v3: the new way to stop bots(引入 reCAPTCHA v3:阻止机器人的新方式)
2018-11:PageSpeed Insights, now powered by Lighthouse(PageSpeed Insights 现在由 Lighthouse 驱动,架构升级)
2018-12:Mobile-First indexing, structured data, images, and your site(移动端优先索引 / 结构化数据 / 图片 / 你的站点的整套指南)
2018-12:Rich Results expands for Question and Answer pages(Rich Results 扩展到问答页,QAPage 结构化数据)
2018-12:Why and how to secure your website with the HTTPS protocol(为什么 + 如何用 HTTPS 协议保护网站)

2019 — evergreen Googlebot + nofollow → sponsored / ugc + 告别 Flash(63 篇)

3 大重大事件:

2019-05 evergreen Googlebot 推出 — Googlebot 不再卡在 Chrome 41,自动升级,JavaScript 渲染飞跃
2019-09 Evolving "nofollow"(nofollow 演化) — sponsored + ugc 新属性,nofollow 改成 "hint"(提示)
2019-10 Goodbye Flash(告别 Flash) — Flash 索引完全弃用

关键文章

2019-01:Dynamic Rendering with Rendertron(用 Rendertron 做动态渲染,2019 推荐,后来弃用)
2019-02:Consolidating your website traffic on canonical URLs(把网站流量合并到规范 URL 上)
2019-02:Announcing domain-wide data in Search Console(在 Search Console 宣布域级数据)
2019-03:Help Google Search know the best date for your web page(帮 Google 搜索知道网页最佳日期)
2019-03:Introducing a new JavaScript SEO video series(引入新 JavaScript SEO 视频系列,Martin Splitt 主战场)
2019-03:This year in Search Spam — Webspam report 2018(今年的搜索垃圾内容 — 2018 年报)
2019-04:Enriching Search Results Through Structured Data(通过结构化数据丰富搜索结果)
2019-04:Instant-loading AMP pages from your own domain(在自有域上即时加载 AMP 页,AMP Signed Exchange 签名交换)
2019-04:Search Console reporting for your site's Discover performance data(为站点 Discover 性能数据上报)
2019-04:User experience improvements with page speed in mobile search(移动端搜索中用页面速度改善用户体验)
2019-05:Mobile-First Indexing by default for new domains(新域默认走移动端优先索引)
2019-05:Monitoring structured data with Search Console(用 Search Console 监控结构化数据)
2019-05:New in structured data: FAQ and How-to(结构化数据新增:FAQ 和 How-to,⚠️ FAQ 2026 弃用,但此时推出)
2019-05:The new evergreen Googlebot(新的 evergreen Googlebot,里程碑!)
2019-06:A video series on SEO myths for web developers(给 Web 开发者的 SEO 迷思视频系列)
2019-06:Bye Bye Preferred Domain setting(再见,首选域名设置,Search Console 设置移除)
2019-07:Formalizing the Robots Exclusion Protocol Specification(机器人排除协议规范正式化,REP RFC 化)
2019-07:Google's robots.txt parser is now open source(Google 的 robots.txt 解析器现在开源)
2019-07:A note on unsupported rules in robots.txt(robots.txt 不支持规则的说明,如 crawl-delay)
2019-08:What site owners should know about Google's August 2019 core update(8 月核心算法更新站长要知道的事,core update 系列定型)
2019-09:Saying goodbye to the old Search Console(告别旧 Search Console,旧 Webmaster Tools UI 全删)
2019-09:Evolving "nofollow" – new ways to identify the nature of links(nofollow 演化 — 标识链接性质的新方式,sponsored / ugc!)
2019-09:Fresher data in your site's Search Performance report(站点 Search Performance 报告里更新鲜的数据)
2019-09:Making Review Rich Results more helpful(让评价 Rich Results 更有用)
2019-09:More options to help websites preview their content on Google Search(帮网站在 Google 搜索预览内容的更多选项,推出 max-snippet 等)
2019-10:Goodbye, Flash(告别 Flash,2020-12 EOL 终生命周期)
2019-10:New reports for video results in Search Console(Search Console 视频结果新报告)
2019-10:Site Kit is now available for all WordPress sites(Site Kit 现在对所有 WordPress 站点可用)
2019-10:Updating the user agent of Googlebot(更新 Googlebot 的 user agent)
2019-11:New reporting for Products Results in Search Console(Search Console 商品结果新报告)
2019-11:Get faster with the new Speed report in Search Console(用新 Speed report 提速,Core Web Vitals 雏形)
2019-12:Launching the event experience on Google Search in Spain and Germany(在西班牙德国推出活动体验)
2019-12:Launching a new Publisher Center(推出新 Publisher Center 发布者中心)
2019-12:Package Tracking Early Access Program(包裹追踪早期访问计划)

2020 — COVID + Mobile-First 全网 + Webmasters → Search Central(54 篇)

3 大事件:

2020-03 Mobile-First Indexing for the whole web announced(宣布对全网启用移动端优先索引,2021-03 转换日期)
2020 COVID 应急 — 多篇文章关于线上活动 / 业务暂停指南
2020-11 Goodbye Google Webmasters, hello Google Search Central!(品牌 rebrand 重命名)

关键文章

2020-01:Sunsetting support for data-vocabulary(下架对 data-vocabulary 的支持,结构化数据仅留 schema.org)
2020-01:Get Ready for New SameSite=None; Secure Cookie Settings(为新 SameSite=None 安全 Cookie 设置做准备)
2020-01:New Removals report in Search Console(Search Console 新移除报告)
2020-01:Search Console Training video series 推出(培训视频系列推出)
2020-02:More and better data export in Search Console(Search Console 数据导出更多更好)
2020-02:How to showcase your events on Google Search(如何在 Google 搜索展示活动)
2020-02:New reports for review snippets in Search Console(Search Console 评价摘要新报告)
2020-03:Announcing mobile first indexing for the whole web!(宣布对全网启用移动端优先索引!,2021-03 deadline 截止日期)
2020-03:Coronavirus (COVID-19) and Webmaster Conference(新冠和站长会议,转向线上)
2020-03:How to pause your business online in Google Search(如何在 Google 搜索里暂停在线业务,COVID 应急 playbook)
2020-04:Introducing a new way for sites to highlight COVID-19 announcements(站点高亮 COVID 公告的新方式,SpecialAnnouncement 结构化数据,2025 弃用)
2020-05:Evaluating page experience for a better web(⭐ 为更好的网络评估网页体验,Page Experience 概念首次公告,Core Web Vitals 前夜)
2020-05:Frequently asked questions about JavaScript and links(JavaScript 和链接的常见问答)
2020-05:New reports for Guided Recipes on Assistant in Search Console(Search Console 中 Assistant 引导食谱新报告)
2020-05:New reports for Special Announcements in Search Console(Search Console 特别公告新报告)
2020-05:Hello Search Console. Nice to meet you!(你好 Search Console,Webmaster Tools → Search Console 完成)
2020-06:How we fought Search spam on Google - Webspam Report 2019(年度 + COVID 应对)
2020-07:How spam reports are used at Google(Google 怎么用垃圾内容举报,spam report 不直接人工处罚的政策初版)
2020-07:Prepare for mobile-first indexing (with a little extra time)(为移动端优先索引做准备,带一点额外时间,COVID 推迟原 deadline)
2020-07:The Rich Results Test is out of beta(Rich Results Test 出 beta)
2020-08:Identify and fix AMP Signed Exchange errors in Search Console(在 Search Console 里识别和修复 AMP 签名交换错误)
2020-08:Make the licensing information for your images visible on Google Images(让图片版权信息在 Google 图片可见,Image License Metadata 结构化数据)
2020-08:Search Off The Record podcast - behind the scenes with Search Relations(播客推出,Search Relations 团队幕后)
2020-08:Join our first Virtual Webmaster Unconference(加入第一届线上站长非正式会议,Unconference 起源,2020 起)
2020-09:Googlebot will soon speak HTTP/2(Googlebot 即将支持 HTTP/2)
2020-09:New Schema.org support for retailer shipping data(对零售商运费数据的新 schema.org 支持,shipping 结构化数据早期)
2020-09:Sharing what we learned on the first Virtual Webmaster Unconference(分享第一届线上 Unconference 的收获)
2020-10:Best practices for Black Friday and Cyber Monday pages(黑五 / 网络星期一页面最佳实践)
2020-11:Goodbye Google Webmasters, hello Google Search Central(⭐ 再见 Google Webmasters,你好 Google Search Central,品牌 rebrand)
2020-11:We moved! Introducing the new home for the Google Webmaster Blogs(我们搬家了!引入站长博客的新家,域名移到 developers.google.com)
2020-11:New and improved crawl stats for your site(新的改进版站点抓取统计)
2020-11:Timing for bringing page experience to Google Search(把 Page Experience 带到 Google 搜索的时间表,2021-05 上线)
2020-12:A weird year in review(一年怪事回顾,COVID 总结)

时代特征总结

5 年 5 大里程碑(按重要性排)

Mobile-First Indexing 全长征(2016-11 announce → 2018-03 启动 → 2019-05 新域 default → 2020-03 全网 → 2023-10 完成) — 历时 7 年
HTTPS 强制(2014-08 ranking signal → 2017-07 Chrome 表单警告 → 2018-07 全部 HTTP "Not Secure" → 2018-02 整篇宣言)
新 Search Console(2017 预告 → 2018-08 出 beta → 2019-09 旧版完全下线)
AMP 起源(2016-01 推出 → 2016-08 进搜索 → 2019-04 Signed Exchange → 2020 渐衰)
evergreen Googlebot(2019-05) — JavaScript SEO 黄金时代开启

重大新功能

Rich Cards → Rich Results(2017-12 改名)
Indexing API(2018-06,仅限 job 和 broadcast)
URL Inspection tool(2018-06)
FAQ / How-to 结构化数据(2019-05;⚠️ FAQ 2026-05 弃用,How-to 2023-08 改)
nofollow → sponsored + ugc(2019-09)
Robots.txt 解析器开源(2019-07)
REP RFC 标准化(2019-07)
Speed report(2019-11,CWV 雏形)
Page Experience 概念(2020-05)
Image License Metadata 结构化数据(2020-08)
Search Off the Record 播客(2020-08)
Search Central Unconference(2020-08)

已死功能(本时代死)

❌ Flash 索引(2019-10 告别 Flash)
❌ data-vocabulary 结构化数据(2020-01)
❌ 旧 Search Console UI(2019-09)
❌ Mobile-Friendly Test API Standalone 独立版(2016 转 PageSpeed Insights)
❌ Preferred Domain setting(2019-06)
❌ Dynamic Rendering 动态渲染推荐(2019 推荐 → 后期弃用)

COVID 留下的结构化数据

SpecialAnnouncement 结构化数据(2020-04 推出)→ 2025-04 弃用
Event 结构化数据加 isAccessibleForFree / OnlineEventAttendanceMode(2020-03 应对线上活动)→ 2025-06 删 online event 属性

主题词云(2016-2020)

"AMP" / "Accelerated Mobile Pages" / "mobile-first indexing"
"HTTPS" / "secure web" / "Not Secure"
"Search Console" / "URL Inspection" / "new Search Console"
"Rich Results" / "structured data" / "schema.org"
"evergreen Googlebot" / "JavaScript SEO" / "Rendertron"
"Page Experience" / "Core Web Vitals" / "Speed report"
"COVID" / "coronavirus" / "pause business"
"Robots.txt" / "REP" / "RFC"
"Indexing API" / "Job posting" / "Indexing in real-time"

反查指南

AMP 起源 + 演化 → 2016-01 / 08 / 09 + 2017-11 + 2019-04 + 2020-08
Mobile-First Indexing 长征 → 2016-11 + 2017-12 + 2018-03 + 2019-05 + 2020-03 / 07
HTTPS 强推 → 2017-07 + 2018-02 / 07
Search Console 重建 → 2017-08 + 2018-02 / 06 / 08 + 2019-09
evergreen Googlebot → 2019-05
FAQ How-to 推出 → 2019-05(⚠️ FAQ 2026-05 死)
nofollow → sponsored / ugc → 2019-09
REP RFC → 2019-07
Page Experience 概念 → 2020-05
COVID 应急 playbook → 2020-03 / 04 / 07
告别 Flash → 2019-10
rebrand 改名到 Search Central → 2020-11

GSC 博客 2016-2020:Mobile-First / AMP / 新 Search Console / COVID 时代

2016 — AMP + Penguin 并入 core + Mobile-First 公告(47 篇)

关键文章

2017 — 招聘 SD + HTTPS "Not Secure" 警告(42 篇)

关键文章

2018 — Search Console 重建 + Mobile-First 正式 rollout(46 篇)

关键文章

2019 — evergreen Googlebot + nofollow → sponsored / ugc + 告别 Flash(63 篇)

关键文章

2020 — COVID + Mobile-First 全网 + Webmasters → Search Central(54 篇)

关键文章

时代特征总结

5 年 5 大里程碑(按重要性排)

重大新功能

已死功能(本时代死)

COVID 留下的结构化数据

主题词云(2016-2020)

反查指南

相关引用

来源与关联资料