What this is: A collection of official website links for going-global + AI products bookmarked by Will, organized in three layers: "Industry → Subcategory → Representative Tools". Most are sourced from Product Hunt (links often carry
?ref=producthunt), with a small number recommended by ChatGPT (?utm_source=chatgpt.com). What this is not: It is not a design methodology, not a review, and not a usage tutorial. The original file contains approximately zero prose (only the Consumer category and a few other categories have a one-sentence description); its value lies in "quickly recalling which benchmarkable reference objects exist for a given type of tool". Scale: 26 industry files + 1 Mobbin design reference list; around 256 subcategories; over 2,600 tool links. How to use: Grep this file for category keywords (such as "payment", "translation", "AI avatar", "no-code", "CRM"), then go back to the original source file to get the full URL list after obtaining the representative tool names. Each category lists 3–8 representative tools, which is not exhaustive; the complete list is insources/reference/will-design-notes/Global Product Reference/.
I. AI and Large Model Category
AI Agents (AI Agents)
8 subcategories, organized by "AI acting in a specific role" — this is a very distinctive group in the bookmark collection.
- AI Agent Automation: Zapier · Relay · Manus · Lindy · Wordware · Airtop —— multi-step task orchestration / web operation agents
- AI Chief of Staff: Ancher · trymartin —— personal assistants that help bosses handle schedules/emails
- AI Data Scientist: Hex · Basedash · Julius · Fabi —— conversational data analysis execution
- AI Designer: Visily · Magic Patterns · Uizard · Builder.io · Google Stitch · Paraflow —— UI/design draft generation via prompts
- AI Engineer: Cognition (Devin) · Youware · Zencoder · vibecodeapp —— automatic code writing/app building
- AI SDR (Sales Development Representative): Revscale · Markopolo · getperspective —— automatic prospecting and outbound outreach
- AI Voice Agents: ElevenLabs · Deepgram · Vapi · Cartesia · Retell —— phone/customer service voice bots
LLMs (Large Language Models, LLMs)
- AI Chatbots: DeepSeek · Claude · OpenAI · Coze · Retune —— chat/bot-building platforms
- AI Infrastructure: Hugging Face · Groq · Cohere · Baseten · Dify · Stability —— model hosting/inference
- AI Metrics and Evaluation: LangChain · Hume · Confident-AI · Openlayer —— evaluating LLM output quality
- LLM Development Tools / Fine-tuning / Prompt Engineering: Morph · Agenta · MCP Playground · Promptessor · Poe · Sider —— developer-side toolchains
Voice AI Tools (Voice AI Tools)
- AI Dictation: Willow · Wispr Flow · Aqua · Superwhisper —— voice input as a keyboard replacement
- Voice Agent Infrastructure: Daily · Layercode · TRTC —— foundation for building real-time voice applications
- Real-time Voice AI / Transcription / Translation: ElevenLabs · Deepgram · Cartesia · Notta · hello8 —— TTS/STT/voice translation
II. Design / Creativity / Content Generation Category
Design & Creative (Design & Creative)
One of the files with the largest number of bookmarks, ~25 subcategories. It covers material resources + AI generation + editing tools across the full chain.
- Design Resources: Mobbin · Land-book · Dribbble · 21st.dev · shadcn/ui · Tailwind · Unsplash · various icon libraries (Heroicons / Iconoir / Feather / Icons8) —— inspiration sites + components + icon materials
- User Research: Maze · Sprig · Kraftful · Canny · Featurebase —— usability testing/feedback collection
- Wireframing / Interface Design: Visily · Relume · Uizard · Figma · HeroUI —— prototyping and UI
- 3D and Animation: Three.js · Blender · LottieFiles · Luma · Unreal —— 3D/motion effects
- AI-generated Images/Videos: Higgsfield · Flora · Midjourney · Runway · Kling · Luma —— text-to-image/video
- AI Avatars / Virtual Images / Characters: Astria · Tavus · Synthesia · Talkie · HeyGen avatar —— digital humans
- Image/Video Editing · Background Removal · Camera: Photoroom · Pixelmator · CapCut · Remotion · Remini —— post-production/cutout
- Music Generation / Podcasts / Social Audio: Suno · Udio · Mureka · Riverside · Wondercraft —— audio creation
Content Creation (in the Consumer file, with one-sentence Chinese descriptions)
The only group for which Will wrote plain-language explanations of "who it serves / what problem it solves" for each entry: Diffusion Studio (browser-based editing) · Koyal (script-to-video) · Mosaic (auto-editing) · Overlap (long-to-short conversion) · Sonauto (one-sentence song generation) · Lemon Slice (photos into talking people) · Remade (AI creative canvas) · Shortbread (dark romance comic platform).
III. Engineering / R&D / No-code Category
Engineering & Development (Engineering & Development)
The largest pure developer tools file, ~30 subcategories, almost every category comes with a one-sentence Chinese explanation.
- AI Code Editors / Agents: Cursor · Windsurf · Bolt · Replit · Trae · Kiro · Qoder —— main tools for vibe coding
- AI Code Testing/Review: TestSprite · Bugster · Trunk · Gecko —— automated testing/review
- AI Databases / Vector Databases: Supabase · Pinecone · Milvus · Firebase · Airtable —— storage + retrieval
- Identity Authentication: Clerk · Auth0 · Appwrite · Descope · Kinde —— login/authentication
- Automation / Browser Automation: n8n · Raycast · Browserbase · Browser-use · Trigger.dev —— workflow orchestration + web scraping
- Cloud Computing Platforms / Hosting: AWS · GCP · Render · Neon · Railway · Cloudflare · Turso · Vercel (via multiple entries) —— deployment foundation
- Observability / Testing QA / Unified API: Betterstack · Plaid · Merge · Nango —— monitoring + aggregated interfaces
- Vibe Coding Tools: v0 · Bolt · Base44 · Blink —— building apps with natural language
- Website Analytics / Hosting / Builders: PostHog · Amplitude · Umami · Webflow · FlutterFlow —— analytics + website building
Product Research and Development (Product Research and Development)
Oriented toward "product infrastructure + B2B tools":
- Product Basic Services: Fivetran · Kapa · vapi · Lingo.dev · Inkeep —— data pipelines/embedded AI
- Customer Support Tools: Intercom · Zendesk · Crisp · Chatwoot · Parahelp —— ticketing/customer service
- E-signature / Compliance Software: Documenso · PandaDoc · Okta · DocuSeal —— signing + compliance
- Business Intelligence / Analytical Databases:Metabase · MotherDuck · ChartMogul —— BI
- No-code Agent / App / Website Builders: Bubble · Base44 · Glide · Framer · Studio.design —— full low-code suite
- Product Demos / Security Software / Ad Blocking: Arcade · Supademo · 1Password · Brave —— demos + security
Productivity (Productivity)
~20 subcategories, personal efficiency + team office work:
- CMS / App Switchers / PDF: Framer · Webflow · Raycast · Alfred —— website building + launchers
- Project Management / Time Management / Calendar:Linear · Jira · ClickUp · Todoist · Cal.com · Sunsama · Akiflow —— PM + Scheduling
- Search / Spreadsheets / Video Conferencing:Perplexity · Meilisearch · Google Sheets · Zoom · LiveKit —— Search + Calculation + Meetings
- AI Meeting Notes AI notetakers:Otter · Granola · Fathom · Krisp · Limitless · Circleback —— Meeting transcription (very comprehensive collection)
- AI Presentations:Gamma · Canva · Pitch · Presenton —— One-click PPT creation
- Browsers / Writing Assistants / Email Clients / Notes:Arc · Zen · Dia · Grammarly · Shortwave · Obsidian · Bear —— Personal tools
- Supply Chain & Logistics(B2B): Fleetworks · Happyrobot · Vooma —— AI freight dispatching
Product add-ons Plugins Product add-ons)
Categorized by plugin host: Chrome extensions (Plasmo · tl;dv · Monica) · Figma plugins · Notion templates (Super · Popsy) · Slack apps · WordPress plugins.
IV. Business / Growth / Corporate Operations Category
Marketing & Sales (Marketing & Sales)
~18 subcategories, the full suite of going-global growth tools:
- AI Sales Tools / Lead Generation / Sales Enablement:HubSpot · Apollo · Clay · Lemlist · Jeeva —— Find customers + outreach
- Advertising / Affiliate Marketing / Influencer Marketing:Creatify · Arcads · Dub · Cello · July —— Ad placement + distribution
- CRM / Customer Loyalty / Email Marketing:HubSpot · Crisp · Customer.io · Loops · Mailchimp —— Customer operations
- SEO / GEO (Generative Engine Optimization) / Keywords:Semrush · Surfer · writesonic · justblank —— Search visibility (note that GEO has emerged as a new category)
- Landing Pages / Social Media Management / Surveys & Forms:Dorik · Typefully · Metricool · Tally · Fillout —— Page building + scheduling + collection
Company Operations (Company Operations)
~18 subcategories, HR + Finance + Collaboration:
- Payroll / Recruiting / Human Resources:Rippling · Gusto · Deel · Checkr · Ironclad —— Payroll + hiring + contracts
- Resume Tools / Team Collaboration / File Storage:FlowCV · Slack · Linear · Notion-likes · Dropbox · Mem0 —— Job seeking + collaboration + storage
- Knowledge Bases / Legal / Accounting / Invoicing:Mintlify · GitBook · Legora · Fondo · Midday · Qonto —— Documentation + legal + finance
- Short Ad Videos / E-commerce Building / Retail / Sales(Mostly AI-native new companies): 1stcollab · Vendora · Throxy · Topo —— A batch of.ai startups
Finance (Finance)
~25 subcategories, the most comprehensive B2B fintech collection file:
- Budgeting / Credit / Financial Planning:Brex · Ramp · Rocket Money · Petal —— Personal + corporate finance management
- Funding Resources / Startup Financial Planning:Y Combinator · Carta · Mercury · Runway · Clerky —— Full startup finance toolkit
- Investing / Digital Banking / Savings / Stock Trading:Coinbase · Wise · Revolut · Alpaca · TradingView —— Investment + banking
- Tax / Regulatory Compliance / Operating Bills / Equity & Options:TaxGPT · CoinTracker · Greenlite · Numeral —— Tax + compliance (a large number of AI compliance startups)
- Insurance / Payments / Credit / Asset Management:Stripe · Autonomous · Cascading —— Payments and lending
Platforms (Platforms)
Horizontal two-sided platforms: crowdfunding (Kickstarter · BuyMeACoffee) · event software (Eventbrite · Offsite) · job sites (Jobright · Huntr) · language learning (Duolingo · TalkPal) · news · online learning · real estate · virtual events.
V. Consumer / Social / Lifestyle Category
Consumer (Consumer)
Categorized by consumer scenarios, and with one-sentence Chinese product descriptions(the only file in the entire collection with paragraph-length explanations): on-demand instant delivery (Zepto · Rappi · Instacart) · mobile phones (Gigs · emergetools) · sports (boxbox · PlayVision) · apparel & cosmetics (Retrofit · Fetchr) · electronics (Mentra smart glasses · Tornyol mosquito-killing drone · Innate robots) · content creation (see "Content Generation" above). Note: There are screenshot PNGs under this file, which have been added to.gitignore.
Social & Community (Social & Community)
~16 subcategories: blogging platforms (Substack · Hashnode) · community management (Discord · Circle · Reddit) · dating (Hinge · Bumble · Feeld) · link-in-bio (Bento · Dub) · live streaming · instant messaging · microblogging (Bluesky · Threads) · newsletter · professional networking · security & privacy (Arc · Brave · Mastodon) · social bookmarking · video calls (Zoom · LiveKit · Daily).
Health & Fitness (Health & Fitness)
Activity tracking (Strava · Whoop) · camping (AllTrails · Patagonia) · healthcare · meditation (Calm · Headspace · Endel) · mental health (Hume · Shimmer) · psychotherapy apps · fitness platforms.
Other lifestyle categories (each file is short)
- Family: Kids' apps (getsuperteacher · voidpet) · pregnancy apps (Clue · Soula)
- Travel: Flights (Skyscanner · Aviasales) · hotels (Tripadvisor · Nowadays) · maps (Mapbox · Citymapper) · short-term rentals (Airbnb · Jupe) · itinerary planning (Mindtrip)
- Education: Learning outcomes (Studdy · YouLearn · OpenNote) · school-side tools (GradeWiz · Risely)
- Physical Products: Books · fitness hardware (Strava · Peloton · Withings) · games (Unity · Nintendo) · toys · wearables
- Healthcare: Healthcare company operations (Weave · Clarion · a batch of.ai/.bio startups) · consumer health · diagnostics (Mecha · SimCare)
VI. Vertical Industries / Frontier Category
- Industrials(
Industrials): Almost entirely deep-tech startups (no Chinese category labels and no ref=producthunt, suspected to be organized by ChatGPT) — energy/computing power (Keeling Labs · Starcloud · nuclear fusion Zephyr/Maritime Fusion) · operational efficiency · equipment R&D (Flock Safety · aerospace Stralis/Spaceium · robotics Azalea/Verne) · information technology.The most "heavy" group in the collection, leaning toward defense/aerospace/energy. - Government(
Government): No category hierarchy, 9 government tech startups (Scale · Archon · Abel Police · GovEagle). - Real Estate and Construction(
Real Estate and Construction): Technical analysis (Constructable · InspectMind · Permitify) · property transactions (Wayline · Spotlight). - Web3(
Web3): Crypto exchanges (Ethereum · CoinGecko · MoonPay) · crypto tools (QuickNode · thirdweb · Phantom · OpenSea) · DeFi (Leather · Foundation).
VII. Mobbin App & Web Design Reference List (Independent sub-library,Mobbin App&Web)
This is a list different in nature from the 26 Product Hunt files above a list different in nature from the 26 Product Hunt files above: It is not for tool discovery, but a list of "apps/websites worth dissecting for design patterns" curated by Will on Mobbin (a UI/UX design reference library), organized according to Mobbin's own 27 app categories. Each category is often marked with "X/8 App/Web" (coverage progress). Approximately 738 links.
Categories (Mobbin native taxonomy): AI · Business · Collaboration · Communication · CRM · Crypto & Web3 · Developer Tools · Education · Entertainment · Finance · Food · Graphics & Design · Health & Fitness · Jobs & Recruitment · Lifestyle · Medical · Music & Audio · Maps & Navigation · News · Photo & Video · Productivity · Reference · Shopping · Social Networking · Sport · Travel & Transportation · Utilities.
Representative entries: Monica · Poe · x.ai · Suno · Gemini · Claude · Sora · Superhuman · Krea (AI category); as well as the official websites of mature products under each category.Purpose: When you need to benchmark the UI/interaction of a certain type of app, this list tells you which products Will thinks are worth looking up on Mobbin to review screenshots and dissect their design.
Index Usage Tips
- Meaning of URL suffixes:
?ref=producthunt= clicked in from Product Hunt rankings;?utm_source=chatgpt.com= recommended by ChatGPT; entries without a suffix are mostly leading mature products or official websites of hard-tech startups. - Duplication is normal: The same tool may appear across multiple categories/files (for example, ElevenLabs is listed under both AI Agents and Voice AI; Lindy is listed under AI Agents, Sales, and No-Code) — this indicates it serves cross-scenario use cases, not an entry error.
- This is a snapshot: Product Hunt-style startups have a low survival rate, and some links may have become invalid; this directory only reflects what Will "bookmarked at the time" and does not guarantee current availability.
- Where to find full URLs: This wiki only lists representative tool names; for the full URL list of each category, go to
sources/reference/will-design-notes/Global Product Reference/<行业文件>.mdto retrieve it.