NNGroup UX for Corporate Sites and B2B Websites (Public-Facing Corporate Homepages + Internal Intranet Employee Systems + B2B Long-Cycle Multi-Stakeholder Procurement)
14 curated pieces from Nielsen Norman Group’s UX knowledge base on Corporate Websites and B2B Websites (10 on corporate sites + 4 on B2B). Three core axes: ① Public-facing corporate homepages — About Us (three rounds of research · 165 websites · 85 guidelines · multi-layer information architecture: homepage tagline → summary → subpages → footer links · transparency and authenticity are the new baseline · users will cross-check with third-party platforms Yelp/Google Reviews), Contact Us (study of 20 people across 40 sites · 12 guidelines · the three essentials of phone, email and address must not be hidden · forms can only supplement, not replace, contact details · 3–5 fields · no mandatory registration · mark available hours and response time), Social Impact and Sustainability (standalone navigation category · back claims with factual evidence, not empty talk · sincere tone instead of corporate-speak · avoid jargon). ② Internal corporate Intranet employee systems — employee search with suggestions (the most frequently used feature · real-time suggestions <0.1s · from 1 minute 44 seconds per year costing 750,000 USD in 2001 to 2 seconds per year costing only 14,500 USD after 2012, a 99% saving), SharePoint (not out-of-the-box · 20% annual growth), award-winning intranet cases (Wellcome Trust Trustnet cross-disciplinary agile team · Keysight Pulse 9 tactics for motivation · 6 methods for social engagement), 11 steps for intranet redesign (80% of award-winning teams use external agencies), collaborating with stakeholders on research. ③ B2B uniqueness — 5 key differences between B2B and B2C (long purchase cycles lasting months to years · integration, compatibility and regulatory information · serving both Choosers and Users simultaneously · complex pricing presented with representative scenarios · customer segmentation that is mutually exclusive), B2B learning trust-building from B2C (high switching costs · transparent pricing leveraging loss aversion · sales representative communication · internal selling to multiple stakeholders · define jargon in place), emerging UX trends in enterprise software. Target readers = product managers, with in-line explanations of jargon, decision-oriented (when to use / how to choose / counterexamples).