Yitang / Wang Huiwen's Tsinghua Product Course: Complete 66-Page Notes
Complete notes of 6 lectures plus personal talks from Wang Huiwen (Meituan No.2, co-founder) for the *Internet Product Management* course at Tsinghua University, September–October 2020. An honorary textbook of Yitang, serving as supporting in-depth reading for Endgame Prediction [[yitang-business-prediction-deep]]. Covers 3 entrepreneurship stories (Xiaonei / π-shaped talent / core competitiveness) + 3 categories of internet businesses (pure online / O2O / automation) + 5 types of unsuccessful products (Nokia / MPMan / Kik / Smart ABC / IE) + 5 successful PMs (Neil McElroy / Steve Jobs / Zhang Xiaolong / Pichai) + 5 must-read books (*The PayPal Wars* / *The Tipping Point* / *The Lean Startup* / *The Innovator's Dilemma* / *The Philosophy of Retailing*) + ABC categories of economies of scale + network effects + STP theory + 4P marketing + diffusion of innovations + high-frequency beating low-frequency + incremental vs stock markets + entry timing + Porter's Five Forces + Porter's three generic competitive strategies + Meituan platform strategy + 4 major traits of demand + supply and demand