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Wang Kai Zsxq / Community / Content Operation Insights

Content recorded across 360 posts + community operation practice: 1135 posts over 3 years of Zsxq operation, using Zsxq as a wiki, content ecosystem, 25 yuan per person referral commission, guest titles, community insights, personal IP, private domain traffic, KOL collaboration

Source collection：Wang Kai · Published here：2026-09-26

Community operationsPersonal BrandingContent operations

360 posts accumulated across 3 years. Wang Kai operates the "AI Business Forum" Zsxq community (previously a Xiaobaotong column + AI monetization group, later migrated to Zsxq), averaging 1 post per day, with 1135 posts over 3 years and thousands of paid users. This wiki extracts his operation insights.

1. Core Insights

# Insight One-liner
1 Use Zsxq as a wiki Be your own biggest user, search through history most frequently
2 Do not deliberately operate Do not maintain activity level, only maintain content quality
3 Payment reduces trolls The atmosphere of Zhihu/Tieba requires a paid threshold
4 Guests contribute titles Provide endorsement for referrers, rather than directly selling products
5 50% referral commission Highest on the platform, 25 yuan per referred person
6 Never run soft ads Only recommending products you personally endorse works
7 Build a long-term personal IP Trust = consistent output + experience + review

2. Evolution timeline of Wang Kai's Zsxq community

graph LR
    A[2018 前 知乎 7 年<br/>话题优秀答主] --> B[2022 小报童 AI 商业专栏]
    B --> C[2023-04 AI 变现群<br/>免费 → 付费转化]
    C --> D[2023-04 星球开服<br/>4 月 4 日首批嘉宾]
    D --> E[2024 持续更新<br/>1 帖/日基本]
    E --> F[2025 RSI 投资策略圈<br/>圈内核心客户]
    F --> G[2026 转型 KeepRule 等产品<br/>星球仍是核心阵地]

3. Early launch strategy (one week starting 2023-04-04)

First batch of guests(with titles):

  • reilost - Co-founder of enjoy Food E-commerce / Souffl3 Platform
  • Lian - Senior Technologist
  • Chen Lian - Founder of Weiquan Qishi (Right Knight)
  • Fan Bing - Author of *Growth Hacker*
  • harry yu - VC
  • Also invited hardcore sharers from the AI monetization group: Teacher Zang / Teacher Lai / Brother Chen

Why invite guests first？

  • Not for content (most guests did not actually share)
  • It is for Title endorsement for referrers
  • Similar to "affiliated professors" in traditional industries

4. Core content operation insights

4.1 Use Zsxq as a wiki

  • Wang Kai (2024-11-13): "I now completely use this Zsxq community as a wiki"
  • Browse too many projects to remember names → search directly
  • After 3 years of accumulation, you become your own biggest user
  • AI era: This is the predecessor of the LLM Wiki model

4.2 Content quality > activity level

  • Most Zsxq communities die from "chasing activity → content quality collapses"
  • Wang Kai does the opposite: do not maintain activity, only maintain content
  • Loyal users come for content, not to chat

4.3 Content selection philosophy

  • Do not actively chase big news (professional media already do that)
  • Focus on Reviews + short judgments + practical operation records
  • Short posts (150-500 words) + high-quality judgments + throw out unimportant ideas to spark discussion
  • Long posts recording systematic observations (a few times per month)

4.4 Posting frequency discipline

  • Average 1 post/day
  • Post 5-10 posts at once for important decisions
  • Forward and comment on good content immediately when seen

5. Referral mechanism (important early dividend)

Numbers

  • Referral ratio: 50% (highest on the platform)
  • 1 referral = 25 yuan
  • Poster + link generation
  • Referral is not allowed in groups(to prevent trust collapse)

Insight

  • Wang Kai (2023-04-05): "The only goal of the Zsxq community is to provide communication value"
  • Do not promote in the AI monetization group (ecosystem pollution)
  • Everyone is a user, not a fan

6. Long-term personal IP building

Wang Kai's content assets

  • 7 years on Zhihu → Top Contributor for relevant topics
  • Xiaobaotong AI Business Column → Foundation of paid users
  • AI monetization group → Early seed users
  • Zsxq → Long-term base
  • WeChat Official Account → Traffic acquisition entry
  • Douyin → Traffic entry

Sources of trust

  1. Complete experience(7 years in internet + entrepreneurship + investment)
  2. Practical projects(FastFacts / Songshu Kuaikan / KeepRule)
  3. Failure reviews(do not hide shortcomings)
  4. Predictions verified by time(MJ ban / Apple / missed NVDA, etc.)

7. "Long-term vs short-term" of trust

Wang Kai repeatedly emphasized: "Trust has high cost, accumulates slowly, collapses quickly"

  • Do not recommend lightly ("I will not let the atmosphere go to pot")
  • Recommend products you personally endorse (write a dedicated article, not just hang an ad)
  • Transparently share losses (e.g., reflection on WLD recommendation)

8. "Content assets" of Wang Kai's Zsxq community

Content coverage of Wang Kai's Zsxq community (classified per this wiki):

Note: A single post may fall into multiple buckets (e.g., a post about OpenAI may be categorized under both industry-judgement and product-ideas).

9. Wang Kai's "operation discipline"

  • ❌ Do not maintain activity level (let content naturally drive retention)
  • ❌ Do not deliberately keep good things secret (write → share)
  • ❌ Do not promote your own products in groups
  • ❌ Do not cross-promote with other KOLs
  • ✅ Review failure cases (increases trust)
  • ✅ Recommend tools/services you endorse
  • ✅ Keep updating daily consistently
  • ✅ Record long-term, do not delete or edit

10. The "trust flywheel" of personal IP

graph TD
    A[长期输出真实内容] --> B[积累老用户]
    B --> C[老用户复盘有效]
    C --> D[新用户被吸引]
    D --> E[实际亲历项目反馈]
    E --> F[再生产高质量内容]
    F --> A

Ways the flywheel dies:

  • Over-commercialization (destroys trust)
  • Recommending unreliable products (destroys trust)
  • Declining content quality (destroys the foundation)

11. Evolution of communities in the AI era

Wang Kai said multiple times (2024-2026):

  • WeChat groups are dead (noise + spam)
  • WeChat account + Zsxq + Feishu is the combination
  • Wiki-ification is the general trend in the AI era
  • Zsxq serves as long-term accumulation, WeChat handles short-term communication
  • Feishu / Notion for team wiki

Future direction(Wang Kai's vision):

12. Reflections on "personal IP"

Wang Kai says:

  • Personal IP is not for showing off, it is a carrier of long-term trust
  • The purpose of writing is not to gain fans, but for personal wiki / review
  • It is a process of continuous learning; fans do not matter, your own progress matters

13. Platform comparison

Platform Wang Kai's usage Evaluation
Zhihu Early long-form posts, 7 years up to 2018 Good content accumulation, hard to get traffic
WeChat Official Account Traffic acquisition entry Content + AI tool amplification
Xiaobaotong Paid column Early paid user foundation
Zsxq Long-term base Content asset accumulation
Douyin Traffic entry Mass audience reach
Weibo Occasionally posts judgments Traffic distribution
WeChat groups Accumulate relationships No longer actively operate
Feishu Team wiki Work accumulation
Twitter / X Overseas Overseas KOL interaction

14. Wang Kai's discipline on KOL collaboration

  • Do not cross-promote with KOLs who "have large traffic but poor content quality"
  • Standard for recommending KOLs: content quality > traffic
  • Write a dedicated article when recommending (not just posting a link)
  • Review + reflection + user feedback

15. Wang Kai says

"The only goal of the Zsxq community is to provide communication value."

"I now completely use this Zsxq community as a wiki."

"I spent more than 7 years active on Zhihu starting in the early days and became an outstanding answerer for internet topics; I very much hope to build this Zsxq community into a miniature version of Zhihu."

"Content in the AI era will become outdated, but real reviews + experiences will not."

"Fans do not matter, your own progress matters."

References