6 年 ~211 篇 English posts(~213 zh-cn 翻译,中文化覆盖广)。核心主题:Page Experience 上线、CWV 演化(INP 加入)、Helpful Content Update 推出 → 并入 core、Product Reviews updates 系列、AI 时代起步(2023-2024)、AI Overviews / AI Mode、Simplifying search results(SD 大清理)。文风:Lizzi Sassman 主笔 + John Mueller / Martin Splitt / Daniel Waisberg / Gary Illyes 协作 + Cherry Prommawin(APAC)+ Duy Nguyen(spam)。Office hours 在 2022 起每月固定输出。
2021 — Page Experience 上线 + Product Reviews + 链接 spam(50 posts)
4 大事件:
- 2021-05 mobile + 2022-Q1 desktop:Page Experience ranking 正式上线(基于 CWV 的轻信号)
- 2021-04 Product Reviews Update 推出(第一波)
- 2021-07 Link Spam Update(SpamBrain 进入链接战)
- 2021-08 Search Console Insights(SC + GA4 联合洞察工具)
关键 posts
- 2021-01: Introducing Google News performance report
- 2021-01: Index Coverage Data Improvements
- 2021-02: Search Console Discover report now includes Chrome data
- 2021-03: New for education sites: Practice problems and Math solvers SD(⚠️ Practice problem 2026-01 死)
- 2021-04: More time, tools, and details on the page experience update(rollout 详细)
- 2021-04: What creators should know about Google's April 2021 product reviews update(Product Reviews 第一波)
- 2021-04: How we fought Search spam on Google in 2020(年度)
- 2021-05: Prevent portions of your site from being abused by spam(UGC spam 防范)
- 2021-05: Sunsetting the generic rich results search appearance on Search Console
- 2021-06: Search Console regex filters update
- 2021-06: Learn how to improve your content with Search Console Insights
- 2021-07: A new way to enable video key moments in Search(Clip / Seek markup,Vimeo 用)
- 2021-07: A reminder on qualifying links and our link spam update(Link Spam Update July 2021)
- 2021-07: Analyzing Google Search traffic drops(经典 7 步诊断,office hours 多次引用)
- 2021-07: Updating our job posting guidelines to improve quality of results(2022 + 2024 持续 update)
- 2021-08: An update to how we generate web page titles(title link 9-source 算法公告)
- 2021-08: Simplifying the Page Experience report
- 2021-09: More information on how Google generates titles for web page results(深入解释 title override)
- 2021-10: Search Analytics API now supports Discover, Google News, and Regex
- 2021-11: Timeline for bringing page experience ranking to desktop(2022-Q1 announce)
- 2021-11: A 2021 update on mobile-indexing
- 2021-12: December 2021 Product reviews update
2022 — Helpful Content Update + indexifembedded + Search Status Dashboard(37 posts)
4 大事件:
- 2022-01-26
indexifembeddedrobots tag(Vimeo 等 iframe-embed 视频用) - 2022-08-25 Helpful Content Update 首推(英语,后扩多语言)
- 2022-10 Site names in Search(WebSite SD)
- 2022-12-19 Google Search Status Dashboard 推出
关键 posts
- 2022-01: New robots tag: indexifembedded(⭐ Vimeo case study 用此 + iframe noindex)
- 2022-01: Welcoming the new Search Console URL Inspection API
- 2022-03: Connecting Search Console to Data Studio
- 2022-03: Improving Product Review ranking, one year on
- 2022-03: Spring cleaning: the URL Parameters tool(SC URL Parameters tool 退役)
- 2022-04: Optimizing website performance with a Search Console bubble chart(经典 SC 报告分析)
- 2022-04: How we fought Search spam on Google in 2021(年度)
- 2022-05: May 2022 core update
- 2022-05: Spring cleaning: some sitemap extension tags are going away(price / category 等被移除)
- 2022-06: Googlebot and the 15 MB thing(文件大小 myth busting)
- 2022-06: How Google generates titles for documents with language or script misalignment
- 2022-07: Announcing the new Search Console Video index report
- 2022-08: What creators should know about Google's August 2022 helpful content update(⭐ HCU 首推)
- 2022-08: New in structured data: Pros and cons(Pros/Cons SD)
- 2022-09: The new HTTPS report in Search Console
- 2022-09: New Search Console Merchant Listings report
- 2022-10: Introducing site names on Google Search(WebSite SD + site name 算法 4 级 fallback)
- 2022-10: A deep dive into Search Console performance data filtering and limits(经典 SC 数据解释)
- 2022-10: Back in business: Search Central Live events(post-COVID 恢复线下)
- 2022-10: Refreshed guidelines for site owners
- 2022-11: Introducing our new guide to Google Search ranking systems(14 systems 文档化)
- 2022-11: November Google SEO Office Hours(office hours 正式月化系列起!)
- 2022-11: Start showing your products on the Shopping tab with Search Console
- 2022-12: December 2022 link spam update(SpamBrain 第二波 link spam)
- 2022-12: E-A-T gets an extra E for Experience(quality rater guidelines → E-E-A-T)
- 2022-12: Updates to Google's Services in Czechia in Light of the Czech Transposition(EU 合规)
- 2022-12: Introducing the Google Search Status Dashboard(⭐ Status Dashboard 推出)
- 2022-12: Visual Elements of Google Search(visual elements gallery 文档)
2023 — INP + AI 内容指南 + Mobile-First 完成 + Video changes(48 posts)
4 大事件:
- 2023-02 Google Search's guidance about AI-generated content(AI 内容立场)
- 2023-04-13 视频必须是 main content(Video mode 简化)
- 2023-05 INP into Core Web Vitals(替代 FID)
- 2023-10 Mobile-First Indexing 正式完成(7 年长征结束)
关键 posts
- 2023-01: Spanish blog: Register for Search Central Virtual Unconference en español 2023(西语 Unconference)
- 2023-02: Bulk data export: a new and powerful way to access your Search Console data(SC → BigQuery)
- 2023-02: Don't use 403s or 404s for rate limiting(office hours 反复强调 — 用 429 + Retry-After)
- 2023-02: Google Search's guidance about AI-generated content(⭐ AI 内容立场公告)
- 2023-02: New updates to the Search Console Video indexing report
- 2023-03: Blending Search Console and internal data inside Looker Studio
- 2023-04: Japanese Blog: Introducing #GoogleSearchOfficeHours
- 2023-04: The role of page experience in creating helpful content
- 2023-04: Simplifying video presentation on Google Search Results(2023-04-13 video main content rule)
- 2023-04: How we fought spam on Google Search in 2022(年度)
- 2023-04: Shipping and Returns information on Google Search web results
- 2023-05: Introducing INP to Core Web Vitals(⭐ INP 替代 FID)
- 2023-05: Understanding news topic authority(News ranking system 文档化)
- 2023-05: How x-default can help you(hreflang x-default)
- 2023-06: Reporting search quality issues with a new user feedback form
- 2023-06: Sitemaps ping endpoint is going away(sitemaps.org 协议改动)
- 2023-06: Improving prominence reporting in the Search Console video indexing report
- 2023-08: Changes to HowTo and FAQ rich results(⚠️ How-to & FAQ 大幅缩减,desktop only 等)
- 2023-08: The comedy of errors(404 处理趣谈)
- 2023-09: How Google Search handles multilingual searches
- 2023-09: Associate Search Console to Merchant Center to discover growth opportunities
- 2023-09: Site names on Google Search now available for all languages
- 2023-10: Mobile-first indexing has landed - thanks for all your support(⭐ 7 年长征结束!)
- 2023-10: October 2023 Spam Update
- 2023-10: Vehicle listing structured data for car dealerships(⚠️ 2025-09 死)
- 2023-11: New in structured data: discussion forum and profile page markup
- 2023-11: Expanding markup support for Organization details, including Logo SD
- 2023-11: List your courses with new course info structured data(⚠️ 2025-09 死)
- 2023-11: A Q&A on Google Search updates
- 2023-11: Upcoming deprecation of Crawl Rate Limiter Tool in Search Console
- 2023-11: Search Quality Raters Guidelines update
- 2023-12: This is over(年度告别)
- 2023-12: Adding markup support for vacation rentals(VacationRental SD)
- 2023-12: Video mode now only shows pages where video is the main content(2023-04 规则正式生效)
2024 — Helpful Content into core + AVIF + AI Overviews logged + Crawling December series(33 posts)
5 大事件:
- 2024-03 March 2024 core update:Helpful Content 并入 core ranking systems;scaled content abuse policy + spam policy 更新
- 2024-06 LinkedIn 上线(Search Central 团队)
- 2024-08 AVIF supported in Google Search
- 2024-08 AI Overviews 在 SC Performance report 中 logged
- 2024-10-11 Sitelinks Search Box 移除;cache: operator 退役
- 2024-12 "Crawling December" 4-post 系列(教育向,Gary Illyes 主笔)
关键 posts
- 2024-02: Adding structured data support for Product Variants(Product variants SD)
- 2024-02: New Search experiences in EEA: Rich results, aggregator units, and refinement chips(DMA 合规变化)
- 2024-02: The SEO Starter Guide got a makeover(N 次 revamp)
- 2024-03: ⭐ What web creators should know about our March 2024 core update and new spam policies(HCU 并入 core)
- 2024-04: Improving Search Console ownership token management
- 2024-06: We're on LinkedIn (finally)(社交账号扩张)
- 2024-06: Mobile-indexing-vLast-final-final.doc(自嘲 mobile-first 长征终于完)
- 2024-06: Adding markup support for organization-level return policies
- 2024-07: Configure your shipping and returns directly in Search Console
- 2024-08: What to know about our August 2024 core update(年中 core update)
- 2024-08: ⭐ Supporting AVIF in Google Search(image 格式扩展)
- 2024-08: Introducing recommendations in Google Search Console(SC 智能推荐)
- 2024-09: Learn all about Google Trends with our new YouTube tutorials
- 2024-09: New Search experiences in South Africa: Badges and refinement chips
- 2024-10: ⭐ Farewell, Sitelinks Search Box(SearchAction SD 不再用)
- 2024-10: Bringing Store ratings on Search to more countries
- 2024-11: ⭐ Updating our site reputation abuse policy(第三方内容 oversight 也算违规)
- 2024-12: 🎄 Crawling December: HTTP caching(Gary 4-post 教育系列)
- 2024-12: 🎄 Crawling December: CDNs and crawling
- 2024-12: 🎄 Crawling December: Faceted navigation
- 2024-12: 🎄 Crawling December: The how and why of Googlebot crawling
- 2024-12: 🎄 Crawling out of December: the 2024 recap
- 2024-12: An improved way to view your recent performance data in Search Console
2025 — Robots Refresher + AI experiences + SD 大清理 + Trends API(34 posts)
5 大事件:
- 2025-02-03 Robots Refresher 系列(robots.txt 教育复习)
- 2025-05 AI 体验内容指南(Top ways to ensure your content performs well in AI experiences)
- 2025-06 Simplifying the search results page — 多 SD 类型淘汰(course / learning video / special announcement / vehicle / ClaimReview)
- 2025-07 Google Trends API alpha 推出
- 2025-12 SC AI-powered configuration(SC 智能助手)
关键 posts
- 2025-01: Simplifying the visible URL element on mobile search results
- 2025-02: Robots Refresher: introducing a new series(4-post 系列)
- 2025-03: Robots Refresher: Future-proof Robots Exclusion Protocol
- 2025-03: Robots Refresher: page-level granularity
- 2025-03: Robots Refresher: robots.txt — a flexible way to control how machines explore
- 2025-04: The Search Analytics API now supports hourly data
- 2025-05: App deep links: connecting your website and app
- 2025-05: ⭐ Top ways to ensure your content performs well in Google's AI experiences(AI 内容指南)
- 2025-06: Adding markup support for loyalty programs(LoyaltyProgram SD)
- 2025-06: The new Search Console Insights report is here(SC Insights 重构)
- 2025-06: ⭐ Simplifying the search results page(SD 大清理:course / learning video / special announcement / vehicle listing / ClaimReview 淘汰)
- 2025-07: ⭐ Introducing the Google Trends API (alpha)(Trends API 第一次开放)
- 2025-09: Announcing the store widget: build shopper confidence and drive sales
- 2025-10: Introducing Query groups in Search Console Insights
- 2025-11: Adding context to your Search Console data with custom annotations
- 2025-11: More ways to share your shipping and returns policies with Google
- 2025-11: Introducing the branded queries filter in Search Console(branded vs non-branded)
- 2025-11: Here's an update on our efforts to simplify the search results page(中期 simplification 进度)
- 2025-12: ⭐ Streamline your Search Console analysis with the new AI-powered configuration(SC 智能助手)
- 2025-12: Introducing social channels in Search Console
- 2025-12: Introducing weekly and monthly views in Search Console
2026 — Discover Core Update + back button hijacking + 生成式 AI 优化指南(9 posts)
已有事件(2026-05 截至本 wiki 创建):
- 2026-02 February 2026 Discover Core Update
- 2026-03 Inside Googlebot(crawl/fetch/bytes 深度教育)
- 2026-03 New crawler IP ranges location
- 2026-04 back button hijacking spam policy(新 spam 类型)
- 2026-05 A new resource for optimizing for generative AI in Google Search(⭐ AEO/GEO myth busting 完整 guide)
已有具体 posts
- 2026-01: Search Central Live is coming back to South America
- 2026-02: Google's February 2026 Discover Core Update
- 2026-03: Inside Googlebot: demystifying crawling, fetching, and the bytes we process
- 2026-03: New Location for the Google Crawlers' IP Range Files
- 2026-03: Search Central Live Asia Pacific 2026: Get Ready for Sydney and more!
- 2026-03: Search Central Live is coming to Canada!
- 2026-04: Introducing a new spam policy for "back button hijacking"
- 2026-04: Search Central Live is Coming to Shanghai in 2026!
- 2026-05: ⭐ A new resource for optimizing for generative AI in Google Search
时代特征总结
核心算法 / 政策 timeline 6 年
- 2021-05:Page Experience(mobile)上线
- 2021-04 + 12:Product Reviews updates(后扩成系列)
- 2021-07:Link Spam Update(SpamBrain)
- 2022-Q1:Page Experience(desktop)上线
- 2022-08:Helpful Content Update 首推
- 2023-05:INP into CWV
- 2023-10:Mobile-First Indexing 完成
- 2024-03:Helpful Content 并入 core(不再独立 update)
- 2024-08:August 2024 core update
- 2024-11:Site reputation abuse 严化
- 2025-06:Simplifying search results(SD 大清理启)
- 2026-02:Discover Core Update
- 2026-04:Back button hijacking spam policy
AI 时代 timeline
- 2023-02:AI-generated content guidance(评估输出,不评估来源)
- 2024-05 起:AI Overviews(SGE → AI Overviews)
- 2024-08:AI Overviews 在 SC Performance report logged
- 2025-05:AI features documentation;用 generative AI 内容的指南
- 2025-06:AI Mode 计 SC totals
- 2026-05:优化 generative AI features 完整指南(AEO/GEO = myth)
Search Console 演化
- 2021-06:Search Console Insights 推出
- 2022-01:URL Inspection API 推出
- 2022-09:HTTPS report 推出
- 2023-02:Bulk data export 推出(→ BigQuery)
- 2024-08:Recommendations 推出
- 2025-04:Hourly data 支持
- 2025-06:Insights 重构
- 2025-11:Branded queries filter + custom annotations
- 2025-12:AI-powered configuration + weekly/monthly views + social channels
SD 浪潮(2021-2026)
推出:
- Practice problems + Math solvers(2021-03, 已死)
- Pros and cons(2022-08)
- Discussion forum + Profile page(2023-11)
- Course info(2023-11, 已死)
- Vehicle listing(2023-10, 已死)
- Vacation rentals(2023-12)
- Product Variants(2024-02)
- Organization-level return policies(2024-06)
- Loyalty programs(2025-06)
淘汰 (2025-06 一次性):
- ❌ ClaimReview / Course info / Estimated salary / Learning video / Special announcement / Vehicle listing / Book actions(部分)
- ❌ Sitelinks Search Box(2024-10)
- ❌ Practice problem(2026-01)
- ❌ Dataset(Google Search,仍 Dataset Search 用)
- ❌ FAQ rich result(2026-05-07,但 markup 自身仍可写)
- ❌ How-to(基本退役)
主题词云(2021-2026)
- "Helpful Content Update" / "core update" / "Page Experience"
- "INP" / "Core Web Vitals" / "FID"
- "Product reviews update" / "site reputation abuse"
- "AI Overviews" / "AI Mode" / "Generative AI" / "AI-generated content"
- "Simplifying search results"
- "Site names" / "title link" / "snippet"
- "Loyalty program" / "shipping policy" / "Product variants"
- "Crawling December" / "Robots Refresher" / "Inside Googlebot"
- "Search Console Insights" / "Bulk data export" / "Recommendations"
- "back button hijacking" / "scaled content abuse"
反查指南
- Helpful Content Update → 2022-08 + 2024-03(并入 core)
- Page Experience → 2021-05 mobile + 2021-11/22-Q1 desktop
- Core update → 2022-05 + 2024-03 + 2024-08 + 2026-02 Discover
- INP into CWV → 2023-05
- AI 内容指南 → 2023-02 + 2025-05 + 2026-05(完整 generative AI guide)
- AI Overviews 计 SC → 2024-08
- Mobile-First 完成 → 2023-10(7 年长征结束)
- SD 大清理 → 2025-06
- FAQ deprecation → 2026-05-07
- Site reputation abuse → 2024-03 + 2024-11
- Crawling December 4-post 系列 → 2024-12
- Robots Refresher 4-post 系列 → 2025-02/03
- Trends API alpha → 2025-07
- back button hijacking → 2026-04
- 15 MB Googlebot myth → 2022-06
- Status Dashboard → 2022-12
- indexifembedded → 2022-01(Vimeo 用)
Cross-references
- Google Search Central Blog 作者目录(80 位) — Lizzi Sassman 主笔 + John Mueller / Martin Splitt / Daniel Waisberg / Gary Illyes / Cherry Prommawin / Duy Nguyen
- GSC Blog 2016-2020:Mobile-First / AMP / 新 Search Console / COVID 时代 — 接续 mobile-first 长征
- Google 排名系统 + Core/Spam Updates + 业务信息建立 — 14 当代 ranking systems + 4 退役 + core update 应对
- 富功能 / Discover / Images / Video / Page Experience / Web Stories / SXG / Paywall 完全指南 — Discover / CWV / Page Experience 当代
- Structured Data 完全总览 (框架 + 34 个 rich result type 一键查 + JSON-LD/Microdata/RDFa 选型) — 34 当代 SD 类型 + FAQ 弃用
- GSC Events + 文档更新公告 timeline(2022-2026 / 12 文件) — 同期文档 updates timeline
- Google SEO Office Hours 精华(2022.11–2024.08)+ 3 大 FAQ 主题汇总 — 同期 office hours 回答(2022.11-2024.08)
- Search Console + Analytics + Trends 三件套用法 (流量诊断 / 关键词调研 / Looker Studio) — SC 当代 8 类报告
来源与关联资料
- GSC Blog 2016-2020:Mobile-First / AMP / 新 Search Console / COVID 时代
- Google Search Central Blog 作者目录(80 位)
- Google 排名系统 + Core/Spam Updates + 业务信息建立
- 富功能 / Discover / Images / Video / Page Experience / Web Stories / SXG / Paywall 完全指南
- Structured Data 完全总览 (框架 + 34 个 rich result type 一键查 + JSON-LD/Microdata/RDFa 选型)
- GSC Events + 文档更新公告 timeline(2022-2026 / 12 文件)
- Google SEO Office Hours 精华(2022.11–2024.08)+ 3 大 FAQ 主题汇总