5 年 ~302 篇 English posts(~227 zh-cn 翻译)。核心主题:AMP 起源 + 扩展、Mobile-First Indexing 长征(2016-2020)、Search Console 重建(2018)、HTTPS 强制(2017 Chrome 标 Not Secure)、evergreen Googlebot(2019)、Rich Cards/Results 体系化、COVID 应急。文风:John Mueller 全面接管 + Martin Splitt 起步 JS SEO 战场 + Daniel Waisberg 接手 SC 公告。Matt Cutts 已离开。
2016 — AMP + Penguin into core + Mobile-First 公告(47 posts)
3 大事件:
- 2016-08 AMP 进入 Google Search 移动 carousel(AMP 时代正式开启)
- 2016-09 Penguin part of core algorithm(real-time)
- 2016-11 Mobile-First Indexing 概念首次公开(2018 起 rollout,2020 完成)
关键 posts
- 2016-01: AMP 早期教育 + Webmasters 网站新样
- 2016-03: Continuing to make the web more mobile friendly
- 2016-03: Updating the smartphone user-agent of Googlebot
- 2016-05: Mobile friendly testing tool retirement(转去 PageSpeed Insights)
- 2016-05: Introducing Rich Cards(rich snippets 升级版,后改 Rich Results)
- 2016-08: AMP your content - A Preview of AMP'ed results in Search(AMP 强推)
- 2016-09: Penguin is now part of our core algorithm(2016-09-23)
- 2016-09: Showcase your site's reviews in Search
- 2016-10: AMP testing improvements
- 2016-11: Mobile-first indexing(2016-11-04)— 概念公告 + 站长准备
- 2016-11: Here's to more HTTPS on the web!
- 2016-11: Building Indexable Progressive Web Apps(PWA + SEO 早期议论)
- 2016-12: Editor's Choice column in Google News
2017 — Job posting SD + HTTPS NOT Secure 警告(42 posts)
重大事件:
- 2017-06 Job posting SD 推出(Jobs on Search,改变 job 平台 SEO 格局,见 Google Search Central Case Studies 全集(13 个 + landing) 中 5 个 job case)
- 2017-07 Chrome 62 起 HTTP 表单输入 = "Not Secure" 警告(HTTPS 强推第二波)
关键 posts
- 2017-01: Mobile-Friendly Test API
- 2017-01: Protect your site from user generated spam
- 2017-01: What Crawl Budget Means for Googlebot(crawl budget 完整解释)
- 2017-04: How we fought webspam(年度 Webspam Report 系列)
- 2017-04: Similar items: Rich products feature on Google Images
- 2017-06: Better Snippets for your Users(snippet 控制改进)
- 2017-06: Connect to job seekers with Google Search(JobPosting SD 推出)
- 2017-07: Next steps toward more connection security
- 2017-08: The new Search Console: a sneak peek at two experimental features(SC redesign 预告)
- 2017-08: Badges on Image Search help users find what they really want
- 2017-09: How to move from m-dot URLs to responsive site
- 2017-12: A revamped SEO Starter Guide
- 2017-12: Getting your site ready for mobile-first indexing
- 2017-12: Introducing Rich Results and the Rich Results Testing Tool(Rich Cards → Rich Results 改名)
- 2017-12: #NoHacked 3.0 系列(被黑 + 修复 4 篇)
- 2017-12: Webmaster Video Series(新)
2018 — Search Console 重建 + Mobile-First 正式 rollout(46 posts)
核心事件:2018-03-26 Mobile-First Indexing rollout 启动(逐站迁移开始)+ 2018-08 新 Search Console 出 beta。
关键 posts
- 2018-01: Real-world data in PageSpeed Insights(field data 起源)
- 2018-01: Using page speed in mobile search ranking(speed 进 mobile ranking)
- 2018-02: A secure web is here to stay(HTTPS 全力推)
- 2018-02: How listening to our users helped us build a better Search Console
- 2018-03: Rolling out mobile-first indexing(rollout 启动!)
- 2018-04: We updated our job posting guidelines
- 2018-06: Introducing the Indexing API for job posting URLs(Indexing API 推出)
- 2018-06: New URL inspection tool and more in Search Console(URL Inspection 大里程碑)
- 2018-07: A big step for Chrome security: HTTP pages now show "not protected"(Chrome 68)
- 2018-08: The new Search Console is graduating out of Beta
- 2018-10: Introducing reCAPTCHA v3: the new way to stop bots
- 2018-11: PageSpeed Insights, now powered by Lighthouse(架构升级)
- 2018-12: Mobile-First indexing, structured data, images, and your site(整套指南)
- 2018-12: Rich Results expands for Question and Answer pages(QAPage SD)
- 2018-12: Why and how to secure your website with the HTTPS protocol
2019 — evergreen Googlebot + nofollow → sponsored/ugc + Goodbye Flash(63 posts)
3 大重大事件:
- 2019-05 evergreen Googlebot 推出 — Googlebot 不再卡在 Chrome 41,自动升级,JS rendering 飞跃
- 2019-09 Evolving "nofollow" — sponsored + ugc 新 attribute,nofollow 改 "hint"
- 2019-10 Goodbye Flash — Flash 索引完全 deprecated
关键 posts
- 2019-01: Dynamic Rendering with Rendertron(2019 dynamic rendering 推荐,后 deprecated)
- 2019-02: Consolidating your website traffic on canonical URLs
- 2019-02: Announcing domain-wide data in Search Console
- 2019-03: Help Google Search know the best date for your web page
- 2019-03: Introducing a new JavaScript SEO video series(Martin Splitt 主战场)
- 2019-03: This year in Search Spam — Webspam report 2018
- 2019-04: Enriching Search Results Through Structured Data
- 2019-04: Instant-loading AMP pages from your own domain(AMP Signed Exchange)
- 2019-04: Search Console reporting for your site's Discover performance data
- 2019-04: User experience improvements with page speed in mobile search
- 2019-05: Mobile-First Indexing by default for new domains
- 2019-05: Monitoring structured data with Search Console
- 2019-05: New in structured data: FAQ and How-to(⚠️ FAQ 2026 弃用,但此时推出)
- 2019-05: The new evergreen Googlebot(里程碑!)
- 2019-06: A video series on SEO myths for web developers
- 2019-06: Bye Bye Preferred Domain setting(SC 设置移除)
- 2019-07: Formalizing the Robots Exclusion Protocol Specification(REP RFC 化)
- 2019-07: Google's robots.txt parser is now open source
- 2019-07: A note on unsupported rules in robots.txt(crawl-delay 等不支持)
- 2019-08: What site owners should know about Google's August 2019 core update(core update 系列定型)
- 2019-09: Saying goodbye to the old Search Console(old WMT UI 全删)
- 2019-09: Evolving "nofollow" – new ways to identify the nature of links(sponsored / ugc!)
- 2019-09: Fresher data in your site's Search Performance report
- 2019-09: Making Review Rich Results more helpful
- 2019-09: More options to help websites preview their content on Google Search(max-snippet 等推出)
- 2019-10: Goodbye, Flash(2020-12 EOL)
- 2019-10: New reports for video results in Search Console
- 2019-10: Site Kit is now available for all WordPress sites
- 2019-10: Updating the user agent of Googlebot
- 2019-11: New reporting for Products Results in Search Console
- 2019-11: Get faster with the new Speed report in Search Console(Core Web Vitals 雏形)
- 2019-12: Launching the event experience on Google Search in Spain and Germany
- 2019-12: Launching a new Publisher Center
- 2019-12: Package Tracking Early Access Program
2020 — COVID + Mobile-First 全网 + Webmasters → Search Central(54 posts)
3 大事件:
- 2020-03 Mobile-First Indexing for the whole web announced(2021-03 转换日期)
- 2020 COVID 应急 — virtual events / business pause 指南多个 post
- 2020-11 Goodbye Google Webmasters, hello Google Search Central!(品牌 rebrand)
关键 posts
- 2020-01: Sunsetting support for data-vocabulary(SD 仅留 schema.org)
- 2020-01: Get Ready for New SameSite=None; Secure Cookie Settings
- 2020-01: New Removals report in Search Console
- 2020-01: Search Console Training video series 推出
- 2020-02: More and better data export in Search Console
- 2020-02: How to showcase your events on Google Search
- 2020-02: New reports for review snippets in Search Console
- 2020-03: Announcing mobile first indexing for the whole web!(2021-03 deadline)
- 2020-03: Coronavirus (COVID-19) and Webmaster Conference(virtual 转向)
- 2020-03: How to pause your business online in Google Search(COVID 应急 playbook)
- 2020-04: Introducing a new way for sites to highlight COVID-19 announcements(SpecialAnnouncement SD,2025 弃用)
- 2020-05: Evaluating page experience for a better web(⭐ Page Experience 概念首次公告,Core Web Vitals 前夜)
- 2020-05: Frequently asked questions about JavaScript and links
- 2020-05: New reports for Guided Recipes on Assistant in Search Console
- 2020-05: New reports for Special Announcements in Search Console
- 2020-05: Hello Search Console. Nice to meet you!(Webmaster Tools → Search Console 完成)
- 2020-06: How we fought Search spam on Google - Webspam Report 2019(年度 + COVID 应对)
- 2020-07: How spam reports are used at Google(spam report 不直接 manual action 政策初版)
- 2020-07: Prepare for mobile-first indexing (with a little extra time)(COVID 推迟原 deadline)
- 2020-07: The Rich Results Test is out of beta
- 2020-08: Identify and fix AMP Signed Exchange errors in Search Console
- 2020-08: Make the licensing information for your images visible on Google Images(Image License Metadata SD)
- 2020-08: Search Off The Record podcast - behind the scenes with Search Relations(podcast 推出)
- 2020-08: Join our first Virtual Webmaster Unconference(Unconference 起源,2020 起)
- 2020-09: Googlebot will soon speak HTTP/2
- 2020-09: New Schema.org support for retailer shipping data(shipping SD 早期)
- 2020-09: Sharing what we learned on the first Virtual Webmaster Unconference
- 2020-10: Best practices for Black Friday and Cyber Monday pages
- 2020-11: Goodbye Google Webmasters, hello Google Search Central(⭐ 品牌 rebrand)
- 2020-11: We moved! Introducing the new home for the Google Webmaster Blogs(domain 移到 developers.google.com)
- 2020-11: New and improved crawl stats for your site
- 2020-11: Timing for bringing page experience to Google Search(2021-05 Page Experience 上线)
- 2020-12: A weird year in review(COVID 总结)
时代特征总结
5 年 5 大里程碑(按重要性)
- Mobile-First Indexing 全长征(2016-11 announce → 2018-03 启动 → 2019-05 新域 default → 2020-03 全网 → 2023-10 完成)— 历时 7 年
- HTTPS 强制(2014-08 ranking signal → 2017-07 Chrome 表单警告 → 2018-07 全部 HTTP "Not Secure" → 2018-02 整篇宣言)
- 新 Search Console(2017 sneak peek → 2018-08 出 beta → 2019-09 老 SC 完全下线)
- AMP 起源(2016-01 推出 → 2016-08 进 Search → 2019-04 Signed Exchange → 2020 渐衰)
- evergreen Googlebot(2019-05) — JS SEO 黄金时代开启
重大新功能
- Rich Cards → Rich Results(2017-12 改名)
- Indexing API(2018-06, 仅 job + broadcast)
- URL Inspection tool(2018-06)
- FAQ / How-to SD(2019-05;⚠️ FAQ 2026-05 弃用,How-to 2023-08 改)
- nofollow → sponsored + ugc(2019-09)
- Robots.txt parser open source(2019-07)
- REP RFC 标准化(2019-07)
- Speed report(2019-11, CWV 雏形)
- Page Experience 概念(2020-05)
- Image License Metadata SD(2020-08)
- Search Off the Record podcast(2020-08)
- Search Central Unconference(2020-08)
已死功能(本时代死)
- ❌ Flash 索引(2019-10 Goodbye Flash)
- ❌ data-vocabulary SD(2020-01)
- ❌ Old Search Console UI(2019-09)
- ❌ Mobile-Friendly Test API Standalone(2016 转 PageSpeed Insights)
- ❌ Preferred Domain setting(2019-06)
- ❌ Dynamic Rendering 推荐(2019 推荐 → 后期 deprecated)
COVID 留下的 SD
- SpecialAnnouncement SD(2020-04 推出)→ 2025-04 弃用
- Event SD 加 isAccessibleForFree / OnlineEventAttendanceMode(2020-03 应对线上 event)→ 2025-06 删 online event 属性
主题词云(2016-2020)
- "AMP" / "Accelerated Mobile Pages" / "mobile-first indexing"
- "HTTPS" / "secure web" / "Not Secure"
- "Search Console" / "URL Inspection" / "new Search Console"
- "Rich Results" / "structured data" / "schema.org"
- "evergreen Googlebot" / "JavaScript SEO" / "Rendertron"
- "Page Experience" / "Core Web Vitals" / "Speed report"
- "COVID" / "coronavirus" / "pause business"
- "Robots.txt" / "REP" / "RFC"
- "Indexing API" / "Job posting" / "Indexing in real-time"
反查指南
- AMP 起源 + 演化 → 2016-01/08/09 + 2017-11 + 2019-04 + 2020-08
- Mobile-First Indexing 长征 → 2016-11 + 2017-12 + 2018-03 + 2019-05 + 2020-03/07
- HTTPS 强推 → 2017-07 + 2018-02/07
- Search Console 重建 → 2017-08 + 2018-02/06/08 + 2019-09
- evergreen Googlebot → 2019-05
- FAQ How-to 推出 → 2019-05(⚠️ FAQ 2026-05 死)
- nofollow → sponsored/ugc → 2019-09
- REP RFC → 2019-07
- Page Experience 概念 → 2020-05
- COVID 应急 playbook → 2020-03/04/07
- Goodbye Flash → 2019-10
- rebrand 到 Search Central → 2020-11
Cross-references
- Google Search Central Blog 作者目录(80 位) — John Mueller 全面接管 / Martin Splitt 起步 JS SEO / Daniel Waisberg 主 SC / Lizzi Sassman 起步
- GSC Blog 2011-2015:算法浪潮时代(Panda / Penguin / Hummingbird / Mobilegeddon / 知识图谱) — 接续 Penguin/Mobilegeddon era
- GSC Blog 2021-2026:Helpful Content / Page Experience / AI Overviews 时代 — 接续 helpful content + AI era
- JavaScript SEO 全套(基础 + 诊断 + Dynamic Rendering + Lazy Loading) — 当代 JS SEO 全套
- Googlebot 抓取机制与索引控制完全指南 (URL/Links/Mobile-first/Meta/Testing/AMP) — Mobile-first indexing 当代 13 errors
- Search Console + Analytics + Trends 三件套用法 (流量诊断 / 关键词调研 / Looker Studio) — SC 当代 8 类报告
- Canonical / 重定向 / 网站迁移完全指南 (含 HTTP 状态码全表 + 503 临时停业 playbook) — HTTPS 当代强制 3 手段
来源与关联资料
- GSC Blog 2011-2015:算法浪潮时代(Panda / Penguin / Hummingbird / Mobilegeddon / 知识图谱)
- GSC Blog 2021-2026:Helpful Content / Page Experience / AI Overviews 时代
- Googlebot 抓取机制与索引控制完全指南 (URL/Links/Mobile-first/Meta/Testing/AMP)
- JavaScript SEO 全套(基础 + 诊断 + Dynamic Rendering + Lazy Loading)
- Search Console + Analytics + Trends 三件套用法 (流量诊断 / 关键词调研 / Looker Studio)