Google UX Certificate / UX Research and Empathy - Define
The complete research craft collection from Google UX Certificate Course 2 (Empathize/Define) + Course 4 (Conduct UX Research). Covers 5-step interview SOP + 5 traits of research objectives/participants/questions + empathy map (Says/Thinks/Does/Feels) + persona vs user profile + problem statement (formula + 5W1H) + hypothesis statement (if-then / we believe) + 4-step value proposition + human factors engineering (WWI/WWII history) + design psychology (color/Von Restorff/serial position/Hick's Law/mental model/feedback loop + ethics) + 7 elements of a research plan + usability study (pros and cons of moderated vs unmoderated + best practices before/during/after + note-taking methods) + moderator/participant bias + affinity diagram analysis + patterns → themes + 5 criteria for strong insights + 7 presentation tips. Targeted at PMs, cross-referenced with Yitang research/user interview methodology.